A Long Stride: The Story of the World's No. 1 Scotch Whisky
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The remarkable history of how Johnnie Walker became the world's number one Scotch whisky.
How did a small grocery shop in Kilmarnock grow to become the world's most recognised Scotch whisky brand? A Long Stride tells the story of how John Walker and a succession of ingenious and progressive business leaders embraced their Scottish roots to walk confidently on an international stage. By doing things their own way, Johnnie Walker overturned the conventions of late Victorian and Edwardian Britain, survived two world wars, and flourished despite Prohibition and the Great Depression to become the first truly global whisky brand, revolutionising the world of advertising along the way.
Author: Nicholas Morgan
Publisher: Canongate Books
Format: Hardback, 336 pages
ISBN: 9781838852078
All products are made to order in Scotland and dispatched 2-5 working days after an order is placed. Please see approximate shipping times below (calculated after production time).
- UK - 1-3 days
- EU - 2-4 days
- Rest of world - 4-6 days
Any custom fees on international shipments are the responsibility of the buyer. Tracking will be provided at the point of dispatch.
How does it fit?
100% of profits go directly to the boys
All products are made to order
Behind the Row
A world first; no team has rowed the full Pacific Ocean non-stop and completely unsupported. Our mission is to raise £1,000,000 for clean water projects for clean water projects in Madagascar, providing over 40,000 with access to clean water – for life.
Fly Macleans, Fly
100% of all profits from sales go directly to the the brother's and their fund for flying home. We want to stress that no profits from this store will be donated to the main clean water fundraiser. Help the boys get home and grab yourself some awesome gear.
Why Clean Water?
It’s something most of us take for granted each and every day. We believe that everyone should have water that’s clean and safe to drink, regardless of where they live. Why? Clean water is vital for good health, education, livelihoods and a safe environment.
